All-in-One SaaS for Fitness Brands

The fitness SaaS platform's workout programming engine allows coaches to build structured training programmes using a library of 500+ exercises with video demonstrations, muscle group tagging, and equipment requirements. Programmes are structured as: Plan → Weeks → Days → Exercises, where each exercise entry includes sets, reps or duration, rest period, tempo notation, and RPE (Rate of Perceived Exertion) targets. Athletes access their daily programme through the mobile app and mark each set complete with their actual performance — weight lifted, reps achieved, time recorded — and receive an AI-generated session summary comparing performance to programme targets.

Progress tracking uses a PR (personal record) system that automatically detects when an athlete achieves a new best performance on any tracked movement — 1-rep max equivalents are calculated from rep-max performance using the Epley formula, enabling comparisons across different rep ranges without requiring maximum effort tests. Body composition tracking captures weekly measurements and plots them on trend charts with rolling averages that smooth out day-to-day measurement variability. The trend view overlays programme phases so athletes and coaches can correlate composition changes with training blocks.

The platform's coach-to-athlete messaging system uses a thread model linked to specific workout sessions — a coach reviewing an athlete's completed session can comment directly on individual exercise sets, and those comments appear in context within the athlete's workout history. Push notifications alert athletes to new programme assignments, coach comments, and upcoming scheduled sessions. The admin billing dashboard tracks MRR per coach, renewal rates, and cohort retention — coaches with declining athlete retention receive an automated prompt to review their programming frequency, which is the leading predictor of churn in fitness coaching subscriptions.